I've been intermittently following New York fashion week mainly through twitter. Whilst doing this I noticed Moncler was trending and decided to investigate. I found a flash mob catwalk show come Bob Fosse tribute performance, organised by Moncler Grenoble in Grand Central Station, which was viewed by citizens and industry alike. Though the flash mob idea isn't new it's really interesting to see it used in fashion and on such a grand scale. The clothes and style were typical Moncler ski season but promoted in this way makes a traditional brand feel relevant and trendy. The flash mob is a breath of fresh air which would be awesome to see again. Let the re-invention of the catwalk begin.
image from Vogue Italia
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