Wednesday, 30 March 2011

Parallels: Kraft “Dinner” - America’s first convenience food

Fork or Spoon? Canadian Kraft Dinner (left) and American Kraft Macaroni and Cheese (right)

It’s cheesy, neon orange, and makes a meal for four in 9 minutes. In this Parallels, we look at Kraft (Macaroni and Cheese) Dinner.

Kraft Dinner (that’s right, Kraft Dinner) could very well be America’s first convenience food. Preceding the TV dinner by nearly two decades, Kraft’s eponymous Dinner was first introduced to American test markets in 1936.
By 1937, the product was launched nationally across Canada and the United States, selling 9 million boxes in its first year. source

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