Nike's latest venture, Boulevard Ice - an ice cream parlor. Based in Harlem, New York, The shop follows up the campaign which involved an ice cream truck driving to various parts of the city to sell trainers, laces, t-shirts and, of course, ice cream.
Fitted out to resemble a giant refrigerator, Its a $1 to escape from the hot summer months for locals. The rest of the store provides visitors with an interactive basketball experience and a range of customisable shorts and t-shirts, as well as some exclusive Hyperdunk and Hyperfuse sneakers, and you can get an ice cream
Nike Basketball Boulevard Ice
2490 Frederick Douglass Blvd.
New York, NY 10030