Kanye West is launching a new design company named DONDA. The company is named after his mother, Donda West, who passed away in 2007. The aim of the company will be to create "products and experiences" for people. He said he wanted to "help simplify and aesthetically improve everything we see hear, touch, taste and feel." The company will be sub-divided up into 22 different areas and will employ architects, graphic designers, directors, producers, social media experts, publishers, lawyers, etc.
Follow Kanye West his Twitter account,