Roman Abramovich and Dasha Zhukova's Art Island Begins to Take Shape in St. Petersburg

The new profile of New Holland Island, the former St. Petersburg military base that art-loving billionaire couple Roman Abramovich and Dasha Zhukova plan to transform into a mini-art metropolis, is beginning to take shape. Last month, Abramovich ended his international search for an architect, settling on the New York-based Work AC's warehouse and landscape-heavy design. Meanwhile, the island has moved forward with a full roster of summer programming: having opened to the public this June for the first time in 300 years, it has already seen over 75,000 visitors, according to the Moscow Times.

The development began last year, when Abramovich's Millhouse LLC investment company won a tender to invest at least $400 million in the revitalization of the triangle-shaped island. Since then, New Holland has reintroduced itself with a list of attractions — art exhibitions, concerts, yoga, organic food, flea markets — that sound a lot more Brooklyn than Russia. But what will the Russian hipster island look like once Work AC gets a hold of it?

The firm's winning proposal includes a hotel, education and exhibition centers, and plenty of outdoor space. The island's old warehouses will be renovated and a few new spaces will be built, including a triangular tent to house exhibitions in the winter and a sculpture garden in the summer. (Photos of the design on the firm's Web site also show some kind of ice skating rink/hot tub combination, but unfortunately, no additional description was provided.) All warehouses will be linked together by High Line-esque elevated promenades.

Abramovich has also brought in Zhukova's Iris Foundation as a contractor for the project, according to the MT. A branch of the foundation established for the island, Iris New Holland, will be closely linked to Zhukova's Moscow exhibition space, the Garage Center for Contemporary Culture, according to the Art Newspaper. The multitasking art doyenne is planning to construct an outpost of the Garage on New Holland, according to previous reports.

Named after its resemblance to Amsterdam, New Holland Island is an artificial 18-acre island built by Peter the Great in the early 18th century for timber storage, shipbuilding, and later, a military prison. A previous project funded by an unnamed investor was scuttled when British architect Norman Foster's design was deemed too modern for the historic constructions on the island.

All in all, the fast-growing project sounds a bit like a privatized version of Governors Island in New York, the former military base that also fell into disrepair before the city converted it into a public park. New Holland's summer programs included an inflatable rat installation by the New York-based Bruce High Quality Foundation (which, coincidentally, has also completed projects for Governors Island) as well as a surprisingly controversial public vegetable garden. (Residents criticized the high price for a patch — $85 per season — complaining that only wealthy individuals or high-end restaurants can afford it.)

"If everything works out, St Petersburg will suddenly become a center of contemporary culture and contemporary art, and will go along the path of Venice," Mikhail Piotrovsky, director of the State Hermitage Museum, said at a meeting of Russian government cultural advisors in July. "This is a good path."

THANX Art Info - written  By Julia Halperin

– A Cover With Staying Power: The New York Times snags a sneak peek of Dasha Zhukova's new publication, Garage, and calls it "one of the most intriguing magazines to come along in years." The art-and-fashion glossy's debut boasts three different covers, including one by Damien Hirst featuring a peel-slowly-and-see sticker of a green butterfly covering a female model's crotch. Removing the sticker then reveals a butterfly tattoo by the artist in a delicate place. Did we mention that Shala Monroque, the girlfriend of Hirst dealer Larry Gagosian, is the creative director of the magazine? [NYT]

From Garage with Love

With the continued demise of print journalism, art publications seem to be doing just fine, thankyouverymuch. A new niche mag makes its debut practically every day. True to form, there's one more to add to the list today. Helmed by Pop's former editor-in-chief, Dasha Zhukova, Garage looks like a carefully curated zine, studiously low-budget and vaguely Soviet in design. Named after Zhukova's art space in Moscow and scheduled to come out during New York Fashion Week, Garage is a blend of art of fashion, featuring collaborations between renegade figures in both worlds.

READ MORE Catherine Blazowski (HINT MAGAZINE)