Thursday, 31 May 2012

Nike Flyknit - Creative Workshops for East London - starting Friday 31st May


LONDON, UK 22.05.12: This summer Nike will celebrate the culture of sport in East London with a series of creative workshops, inspired by Nike’s innovative Flyknit technology, that will ultimately motivate and inform urban regeneration for the local community.

Launched in January 2012, Nike Flyknit is a ground-breaking design technology, where footwear is created with a revolutionary knitted upper using yarns that are precisely engineered to create a lightweight, form fitting and virtually seamless upper, designed to deliver great performance while reducing material waste. ‘The Flyknit Collective’ workshops, held at 1948 London, will use each of the key attributes of Nike Flyknit as inspiration for four exclusive seminar events. Led by Nike innovators and London’s creative talent, the combined outcome of the workshops will be a real-life project that fuses sport and culture.

Each workshop will seek to explore the specific sport needs of local East London communities with a view to execute a focused and meaningful project that will result in long-term sport location redevelopment. The discussions will honour the impact that sport has upon inner-city neighbourhoods and also celebrate the unique spirit of creativity and originality that defines this area of London.

Nike will recruit participants for ‘The Flyknit Collective’ workshops throughout May, June and July. The series launches with ‘Sustainability’ which will be led by Dave Cobban from  Nike’s Sustainable Business & Innovation department, alongside illustrator Daniel Frost, communication designer Alice Moloney, photographer Jake Green, personal trainer Chakabars and architect and design practice, We Made That. In this workshop, selected participants will ultimately create a fantastical illustrated map that conveys sustainability in East London. From Monday 28th May, this collaborative project will invite local residents to take up a creative challenge and submit their own personal interpretations of the brief via 1948 London. Winners will be notified if they have been selected to attend the first workshop that will explore economic and social sustainability through an artistic lens.IS

Subsequent workshop challenges, aligned to the attributes of ‘Lightweight’, ‘Formfitting’ and ‘Performance’ will be announced in June and July with their own specific recruitment and entry mechanics. Nike Lead Designers will steer the dialogue alongside names such as designer Astrid Andersen, interactive artists UVA, film-maker Grace Ladoja, stylist Susie Bubble, producer Scratcha DVA and film-maker Tyrone Lebon.

At the end of each week the output from the workshops will be presented to the public at exhibitions held at 1948 London, as well as being incorporated into the permanent regeneration design project that will exist as an enduring legacy for East London.

The first creative challenge to the public starts this Friday 31st May and is an illustration challenge – the submission deadline is 5th June so you only have the bank holiday to get busy!
-          Public are invited to ‘illustrate a change you want to see in your streets’ and upload their submissions to by 5th June (e.g. illustrate something you think should be on our streets)
-          30 participants will then be selected and invited to take part in the creative workshops led by London illustrators and also Nike global executives of Sustainability & Innovation
-          In this particular workshop participants will go on a journey to create a fantastical illustrated map that conveys sustainability in East London. The map will live permanently in the new sports space as inspiration for community cohesion The output of each workshop will also be exhibited in 1948.
Further information about each challenge, selection, workshop and exhibition, including dates and entry mechanics can be seen at 

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