Tuesday 15 January 2013
Ryan McGinley Short Film To Be Played In New York Taxis
Taxi riders of New York will soon be greeted by a 30-second video clip taken from Ryan McGinley's video
For the Icelandic band Sigur Ros. The clip, called "TDB", will be
played on about 3,000 New York taxi screens up until 5 February, 2012,
and features his friend Jessica Tang wearing a gold wig and blue
t-shirt, skipping through the streets of New York. "It's something I
made this summer around the city, guerrilla style, with no permits or
anything," said McGinley. "In the four or five days we shot it barely
anyone acknowledged her." The idea of showing art on these screens comes
from Yvonne Force Villareal and Doren Remen, co-founders of the
nonprofit Art Production Fund. "We both spend a lot of time in taxis and
have been wishing Taxi TV had more compelling content," Ms. Villareal
said to The New York Times. "This seemed like the perfect fit."
For the visuals to track "VarĂșĂ°", Sigur Ros collaborated with Ryan McGinley to create a short film that follows a young golden-haired girl skipping between buildings in Chinatown, New York. The video is part of Sigur Ros's "Valtari Mystery Film Experiment" and the track comes from their latest album Valtari, which is now available to buy.
www.sigur-ros.co.uk
http://ryanmcginley.com/
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